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'Selfie' short film the talk of Sundance, but is it more ad than art?

Since its premiere on Monday, the eight-minute short film “Selfie” has become one of the most talked-about stories of the 2014 Sundance Film Festival. Dealing with the appearance-driven insecurities of teenage girls and their mothers, “Selfie” is commendable for the honesty and vulnerability with which its subjects address a very delicate issue. It also ends with a heartwarming message, as the selfies taken by the girls and their mothers are displayed in an art gallery, with attendees then posting sticky notes to each of them, complimenting the girls and women on what they like best about the portraits.

Then a title card pops up with the logo for Dove beauty products, along with the words “Redefine Beauty.” There’s also a call to action to “Join the conversation” by using the hashtag #beautyis.

This begs the question: Is “Selfie” art or advertising? And if you believe it’s the latter, does this mean that Dove is exploiting the very insecurities their now 10-year-old Campaign for Real Beauty has been applauded for trying to stamp out?

Like so many shrewd and postmodern marketing campaigns, there’s no objective right answer. On the one hand, beauty-based insecurities have been a bane on the female psyche since well before Dove was invented. A recent Huffington Post article about Dove’s Real Beauty campaign cited a PsychCentral story claiming that “80 percent of women in the U.S. are dissatisfied with their appearance.” A marketing campaign that candidly addresses an issue this widespread should be given credit as a conversation-starter.

“There are so few commercials that in any way are different, that challenge the stereotypical images,” Jean Kilbourne, an expert on how women are portrayed in advertising, told HuffPost.

The team behind the Campaign for Real Beauty also deserves credit for the artfulness of their campaign. “Selfie” was directed by Academy Award-winning filmmaker Cynthia Wade and their other videos, including “Evolution” and last year’s “Real Beauty Sketches,” were powerful and affecting explorations on the issue of self-perception.

“A product-based affair was never going to [affect change],” Janet Kestin, the former creative director of the agency behind “Evolution,” told HuffPost. “The goal is to alleviate pressure on the next generation.”

Yet that’s not the entire goal. Sociologists aren’t the ones behind these films; they’re very clearly branded by Dove, a company owned by Unilever. An Anglo-Dutch multinational conglomerate, Unilever’s holdings also include Lipton, Vaseline, and Axe, whose advertisements have been frequently and accurately accused of sexism. Dove may be building its brand on a uniquely progressive marketing campaign, but Axe sells its products the old-fashioned way: Through blunt attempts at equating its body sprays and deodorants as the secret to scoring with the types of impossibly beautiful women whose thin yet busty figures are fueling the insecurities that necessitate corrective ad campaigns like Dove’s.

Jennifer Pozner, executive director of Women in Media & News, put it well in her comments to the Huffington Post:

“If the stated goal of the Dove Real Beauty Campaign is for girls and women to understand that their power and their beauty does not come from a tube or an airbrush or a cream, but rather from their own personalities and power, then the company would not sell certain products that they sell, and their parent company would not run some of the most misogynistic ad campaigns in the past ten years.”

Others take issue with the message tacitly embedded in the Dove ads. In a response to the “Real Beauty Sketches” video, New York Magazine’s Ann Friedman wrote:

“These ads still uphold the notion that, when it comes to evaluating ourselves and other women, beauty is paramount. The goal shouldn’t be to get women to focus on how we are all gorgeous in our own way. It should be to get women to do for ourselves what we wish the broader culture would do: judge each other based on intelligence and wit and ethical sensibility, not just our faces and bodies.”

This speaks to the problems created when a discussion this important is waged on the battlefield of commerce. Look at the quiet cynicism in the following quote, attributed to Jennifer Bremner, brand director of skin cleansing at Unilever:

“We believe that conversation leads to brand love, and brand love leads to brand loyalty. That’s obviously a positive for us not just in the power of the brand, but also ultimately in sales.”

While it’s no doubt healthy for us to engage in a cultural dialogue around this topic, it’s crucial to remember that discussions like those created by the film “Selfie” ultimately take place in service of Dove’s bottom line.

“The conversation is as relevant and fresh today as it was 10 years ago,” Sharon MacLeod, vice president of Unilever North America Personal Care, told the Huffington Post. “I believe we’ll be doing [this campaign] 10 years from now.”

There’s little doubt about that, for more reasons than one.

The Air Your Breathe Is Not As Clean As You Think

Most individuals would not enjoy the give an impression of dryer exhaust in their house. So different varieties of carpets or fibers require different cleaning solutions to wash out. The evolution of facility certification is comparable to the emergence with the Underwriter’s Laboratories credential that electrical items need. Yes, our dryer vent was leaking water for over a year. Fluid Options features a specialised duct cleaning team that are experienced in cleaning all types of businesses and properties.

This form of machine is very mobile and can be mounted to your truck or trailer assembly. Of course this may eventually preserve the value of the home since it increases. A certified professional dryer vent cleaning company are able to give you access to inspect system components through the use of specialized inspection tools when necessary. ‘I am extremely excited to the opportunity drive an automobile the #24 HOODZ & DUCTZ Toyota at Daytona, explained Rhodes. We worry about your needs and will complete the job however long it takes.

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The spaces like crawlspaces and attics are dark, and the daylight peeks with the cracks. So you guessed it there were many days if the dryer ran for a long time, I do mean hours, destroying the laundry inside. They will hence want to produce that family room as comfortable and nice as possible. Because robots can work at the much faster rate, the work gets done much quicker. There are a great many responsibilities linked to maintaining a property.

Three Ways Blow Up Displays Are Changing Trade Show Dynamics

It seems like every year there is a new entry on the trade show floor that’s trying to be everything to everybody or at least trying to make a splash that will be memorable. The problem is that, in most cases, there is a trade-off. For great looks you have to sacrifice easy installation. Or if you want easy installation and shipping, you have to sacrifice content or impact. But this year, there’s a new entry in the event arena that will be making headlines: inflatable displays.
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Some people hear “blow up” and immediately think of incendiary devices. Others recall the trendy but somewhat silly air dancers that you often see flapping around in front of the grand opening of a local auto dealership or consignment store. Fortunately, one of the leading suppliers in the industry has moved beyond the gimmicks and now offers inflatable booths that look professional, are durable, and will eloquently convey your message. How do they manage to pull all of this off? By sticking to three basic principles:
Reduced Need For I & D
Anyone who has worked the conference or convention floor knows that there is nearly always a need for I & D, or Installation and Dismantle. This is the bug-a-boo that most companies face at some point because they simply don’t have the manpower or time to train their people in how to efficiently install and dismantle their trade show displays. While their staff may be well-versed in how to generate leads, they are often stumped by the need to assemble a complex exhibit using a variety of tools. With inflatable displays, however, it can be as simple as attaching an air pump to the air bladders that hold the elements together and letting the exhibit assemble itself. In just a few minutes, the entire exhibit is up and ready to go without having to pay for a professional I&D team that would have charged an arm and a leg for putting together your exhibit. The result? Money you can spend elsewhere to advertise or generate leads. You’ll also end up with fewer unexpected “snafus” that could cost you a significant amount of money to correct.
Leveling The Playing Field
Most small- and medium-sized businesses feel that they have a distinct disadvantage at trade shows and industry events because they simply don’t have the same generous marketing budget that Fortune 500 companies have. The good news is that by using blow-up displays, smaller companies can dramatically reduce the costs associated with displaying at venues of all sizes. Rather than worrying about the cost of drayage or trying to compare the shipping costs from one event to another, these smaller companies can simply deflate, pack and take their blow up displays with them. While others are waiting for delivery of their various exhibit elements, today’s savvy companies can quickly inflate lightweight, inflatable elements they brought with them as carry-on luggage. It levels the playing field by giving smaller companies the opportunity to compete with the big guys without having spent money like them.
Easy Cleaning Of Blow Up Displays
Trade shows and conferences may seem like well-oiled machines to the outsider, but the reality is that, at some point, you’re likely to experience a problem with your display. It may have gotten dirty in transit or it may simply look dingy after countless days on display. Fortunately, today’s blow up displays are easy to clean because they are constructed of lightweight, durable materials that are easy to clean. All you need is a gentle spot-cleaning solution or access to a reliable dry cleaner for smaller smudges or spills. If you need to wash the entire display, the cloth graphics can be easily removed and sent to a dry cleaner or tossed in a commercial grade washing machine. What could be simpler or more efficient? Today’s dirty exhibit can be tomorrow’s vibrant, graphic display and trade show exhibit for the cost of a wash cycle!
The blow up displays that will soon be popping up around the country on trade show floors and at industry events offer that ideal of versatility and easy care that has been the holy grail of companies and event planners for decades. And now you have access to it all, so step up and try it out. Like your customers, you’ll be amazed in all of the best possible ways!

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North America is always stringent with quality of oil drilling equipment and parts. This time, the successful entrance of KOSUN Shale Shaker Screens into the market of North America marks the ascent of Kosun into the high-end oil equipment market.

Basically, a shale shaker screen acts as a “go/no-go” gauge: either a particle is small enough to pass through the screen or it is not. Screening surfaces used in solids control equipment are generally made of multi-layered woven wire screen cloth and are the “heart and soul” of the shaker. Fundamentally, the quality of a shaker is defined by the quality of screens it utilizes. When selecting a solids control system, it is important that the quality of the screen manufacturing and experience in manufacturing screens is considered.

If the oilfield solids control system is appropriately set up with a scalping system and a fine screen system, the scalping screens must be sized just coarse enough to ensure that drilling fluids does not sheet off the shaker (i.e. whole mud losses). This happens when the scalping screen is too fine to allow the drilling fluids to pass into the solids control system’s dirty tank. Typical scalping screen configurations for HDD applications range from 50 mesh (API 50) to 120 mesh (API 100). Typical fine screen configurations range from 160 (API 120) to 200 mesh (API 170). The API 13C classification is gaining traction in the HDD industry as more contractors focus on the micron cut point they are trying to achieve in their fluids.

Relative to the use of shaker screens, it is the size of the screen openings, not the mesh number that determines the size of the particles separated by the screen. It is because of this fact that HDD system users should compare and specify screens based on their API 13C designation.

KOSUN is capable of producing screens specially matched with KOSUN LS Series Shale Shakers, MD cleaners, DS Series Desanders and DL Series Desilters and can also manufacture various screens with 20-320 meshes through the way of OEM, such as Derrick FLC500, PMD and PWP Series Screen of FCL2000, Swaca, Brandt, etc. Moreover, KOSUN can customize OEM screens suitable for shale shakers of various brands and models according to the requirements of clients and ensure that the quality and service life of screens are close to those of original products.

Golfing the Mississippi "Sweet Tees" Route

BILOXI, MISSISSIPPI — When we told our Boston friends we were coming down here to play golf, they all said “Oh, you’re going to play that fabulous “Trail?”
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Yes, we answered, we are. But we were wrong, at least partly.

“The Trail” is in Alabama, not Mississippi — so were wrong about that. But we were right about Mississippi courses being fabulous.

Mississippi golf is among the best kept secret of the golfing world.

We played five beautiful courses, all different, all challenging, all superb in design. And there were 165 others we didn’t get to.

Too bad Mississippi doesn’t have its own catchy golf promotion. It might want to advertise “Mississippi Sweet Tees,” or something like that.

Our introduction to Mississippi golf came through the Society of American Travel Writers, which had its annual convention in Biloxi last fall. Whenever the land and the weather of the best convention site lends itself to an SATW golf tournament, the organization includes one within its meeting dates, and this year tournament players got a chance to play on the beautiful Fallen Oaks Golf Course, named for the thousand-year-old oak trees and the namesake live oak tree on its property. Only those who stay at the immense Beau Rivage Hotel in Biloxi may play the Tom Fazio designed course, which has challenging heart-stopping marsh hazards and plenty of other water surprises.

Driving three hours north of Biloxi, we stopped at the Peal River Resort in Choctaw, Mississippi, which boasts the only American Indian owned golf club in Mississippi. The Choctaw tribe owns the club, which has two courses, the Oaks and the Azaleas, both located on the Choctaw Indian Reservation and within a golf cart’s ride over to three enormous casinos, which they call “Vegas with sweet tea.” Among other things, it offers scholarships for Choctaw golfers. (Also on the reservation is a water theme park.)

Tom Fazio and Jerry Pate designed the two championship golf courses. The Oaks features a mix of Bermuda and Zoysia grass fairways nd Bermuda greens; the Azaleas offers bent grass greens and is called “The Augusta You Can Play” by Golf Magazine. If you play here in March, you’ll see the dazzling azalea bushes in bloom similar to those at Augusta. The Oaks is ranked Number 7 on Golf Magazine’s “Top 10 Underrated Courses in America” and features many elevation changes with greens that are large, undulating and fast. The fairways cut through a deep pine forest and several holes require players to carry over water.

The Dancing Rabbit Clubhouse looks like an old Southern mansion with one of those massive porches that wrap around the whole building, and there are eight suites on the second floor for overnight stays. Among the restaurants in the nearby casinos is Philip M’s, an elegant steakhouse with a beloved chowder.

“They tried to take it off the menu,” recalled Dancing Rabbit director of golf Mark Powell, “and it created a fight like the one at Little Big Horn, so they kept it on.” Saffron Chowder consists of cream infused with Spanish saffron, complimented with lobster, shrimp and jumbo lump crab reduced to a thick, rich, well-seasoned soup topped with light flaky puff pastry. Ordering it for lunch tends to make you late for your tee time.

We next headed to West Point, Mississippi, and the magnificent Old Waverly Golf Course, founded by George W. Bryan, senior vice president of Sara Lee Corporation’s meat division and a local boy who grew up in this area. The championship course was designed by Jerry Pate and Bob Cupp and takes excellent advantage of the landscape.

Champion Bermuda grass is used on the greens because it does not die out in the hot Southern summers. (The golf course is open all year). Old Waverly boasts an active junor golf program, starting young golfers learning the game at age four or five, as well as a junor golf foundation.

Two of the prettiest — and most challenging — holes are found on the front nine. The par-4 No. 6 demands a smart, strong tee shot to cross a deep chasm, with a precise swing following in order to stop your ball on a downhill approach near the pin. There is a sweet statue of a club member who died of breast cancer on the next hole, a lovely par 3 that requires an uphill shot over a little waterfall.

The winner of the US. Open in June, 1999, golfer Juli Inkster, was inducted into the LPGA Hall of Fame, and when she was working up to the contest, she played here at Waverly, setting a scoring record. She beat all previous records by beating by six strokes anyone’s previous best, finishing four rounds at 16 under par.

The clubhouse at old Waverly echoes the style of the ante-bellum home six miles away, the Waverly Mansion, which is open to the public for tours

There is a choice of dining options at Old Waverly, and we were treated to an excellent steak dinner cooked by Executive Chef Bubba gross, who devised his own personal Old Waverly steak rub with all the trimmings. We stayed in one of the four-bedroom cottages on Lake Waverly near the clubhouse and course.

Our big surprise was the last course, near Jackson in the town of Grenada in the Hills Region of Mississippi, located halfway between Memphis, Tennesse, and Jackson.

The Dogwoods Course lies in the midst of the deep woods of the Hugh Jackson State Park. A public 18-hole golf course costing all of $35 per round, it feels spacious and open despite the surrounding woods, with wide open fairways moving up and down the gentle hilly terrain. The greens are large as well. Several of the holes on the back nine have views of Granada Lake where fishermen have as good a time as the golfers, finding plenty of crappie, bass, bream and catfish in these waters. The Dogwoods is a nature lover’s course, and is the Number 8 course in Mississippi according to Golf Digest. Opened in 2006 and designed by Gary Roger Baird, it is a delight to play and a surprise as to how nicely groomed, given our previous days’ plays on perfectly manicured private courses.

While the humble Dogwoods clubhouse is nothing like the extravagant mansions, dining rooms and lounges of the private courses where we played, you can find good hearty sandwiches and drinks there, as well as a practice range, and on the course itself, as much challenge as the elite private places where we tried our hands (and balls).

One other advantage in Mississippi golf that you won’t find in Hilton Head, Kiawah, Arizona or anywhere else: the lovely sound of that sweet Mississippi honey-butter drawl on the local lips.

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The Best House for Rent in Canada

Want a house for rent in Canada? Here is a suggestion for best and affordable condo for rent in the best cities of Canada. This country is known country of longest in the world. It has the longest street, longest tower and also one of the finest universities of the world. You can easily find an affordable condo for rent in Toronto, the heart of Canada. All the largest things mentioned previously are present in this Toronto city. There are different guest houses available in the Toronto city for rent. Scan Canada Guest house is one of them.

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Angry Birds launching in-game digital ads

Calling all Angry Birds fanatics. It was just announced that the popular mobile game is about to launch in-game digital ads. Today, Adweek reported that these ads will provide premium inventory for video placements from brands. However, will this new advertising model hurt the Angry Birds’ following?

Since it has not launched yet, only time will tell if gamers will be turned off by the ads. However, Michele Tobin who is the head of advertising at Rovio said that the new video ads will be built transparently into the gameplay of a number of games. The video ads will launch in the second quarter of 2014. At this point, Tobin has not released specifics about the placements.

She did mention the ads would provide various incentives for the users to watch them. Rovio’s Angry Birds portfolio has reached 2 billion downloads with over 200 million users per month. If Rovio strategically places the video ads transparent, their revenue will significantly increase. Financially, this could be an incredible move for Angry Birds.